WOOL & PRINCE

In the throes of the pandemic, amidst a world redefined, the Woolmark Foundation and Wool & Prince wove a new narrative. United by pixels and passion, a diverse global team, holed up in farmhouses to skyscrapers, threaded a powerful testament to human creativity. Their brainchild? An arresting video tribute to the timeless elegance of wool. More than content, it was a testament to human resilience, shared values, and the power of collaboration. Every frame of this video is a storyboard of Wool's journey, from sheep's back to the stylish and durable garment of the contemporary adventurer, symbolizing the Woolmark heritage and Wool & Prince's innovation. The video isn't just a showcase of wool; it's a beacon of hope, proving that even in chaos, the world can unite to create something meaningful and beautiful. In this masterpiece, the Woolmark Foundation and Wool & Prince have spun adversity into art, knitting a tale of unity and resilience, one woolen thread at a time.